Jena Theo AW11 collection

Monday, 21 February 2011
As I was being led to my seat, laser lights flashed around the On/Off studio in Covent Garden. Eighties rock music was being played. Getting us all in the mood for a tough, rock collection.

An edgy, rock chic collection; something I absolutely love! Their signature oversized pieces were present in every single garment; one of which looked like what I could only describe as a duvet, a slight exaggeration...I just loved it!
Picture above: by Cindy Wong, Below: via LFW web
Also seen were layering of clothes, tight ranched jeans, demin on demin, clinch-in waist dresses giving us a Japanese feel, and lots of black. The duo designers had their models strut down the runway in black eye make-up, which gave us a futuristic feel.

As I've always been a fan of oversized clothes, I was really looking forward to this collection and it sure didn't disappoint.

A lot of my shots had people's heads or hats in them, sitting in second row is no good for pictures! Here's a mixture of pictures by me and some from London fashion week website.

For more on London Fashion Week, follow for updates...


Becky-May said...

Amazing collection! Thanks for sharing!

The Flower Girl

Megs said...

ur very lucky to get to go to London Fashion Week =DD
im going to the weekend this fri =]
also im studyin to go into Fashion journalism aswell!
rrly nice photographss =D

Fashion Rehab said...

Nice!! I love the first jacket :)

Fashion Rehab

KcomeKarolina said...

amazing collection!
Thank you for passing by and leaving your sweet comment! I hope you know that k come karolina is also on bloglovin, facebook and twitter :) so cu soon!!!
oh! and there's a GIVE-AWAY on my blog! :)

xoxo from rome

Kristen Leotsakou said...

thanks to this post i now have a new favourite brand, their clothes are completely my style!
following you! ^_^

danniekate said...

oh, i wish we'd bumped into each other at LFW! jena theo looks amazing, great pics :) xx

CMA said...

good to see your blog again!
keep up the good work!
i'll always come back and visit!